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New Data: Has Influencer Marketing Jumped The Shark?
An influencer tries out a new pair of sneakers In recent months, there's been talk in marketing circles on whether the age of the influencer has passed its peak. Open your Instagram or YouTube Apps and chances are, you'll quickly find influencers promoting everything from makeup to power tools in your feed. Using influencers to rep products and services is one of the hottest marketing trends in recent memory, but some think the practice has fallen from grace due to glaring..

Bob Knight
May 6, 20193 min read


Commercial Property Values Up With Fiber
We were delighted to learn this week of a recent CoStar study pointing to an increase in property value when a commercial building has fiber connectivity. The study, that was mentioned at a recent Building Owners and Managers Association (BOMA) meeting in White Plains, New York, compared data from buildings that had fiber connectivity with those with out. The CoStar team reports a 7% increase in property value among commercial buildings with fiber connectivity. Fiber network

Bob Knight
Mar 17, 20191 min read


In Support of Connecticut's Municipal Broadband Deployments, Economy
I was asked last week to testify before the Energy and Technology Committee of the Connecticut General Assembly in support of Senate Bill 846 that clarifies Connecticut's long-standing Municipal Gain statute, adds language regarding municipal broadband deployments, and bolsters policies surrounding utility pole attachments. Sexy stuff! In Connecticut, where my family and I reside, our state has a unique statute allowing municipal government to use allotted space on utility

Bob Knight
Mar 5, 201910 min read
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