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BEAD award agreements are signed. Construction is starting. For ISPs entering new markets, the window to build brand awareness before a competitor does is open right now — and closing fast.

By Stacie McDonald, VP of Strategic Communications The Bountiful Fiber and Harry teams at the Bountiful Farmers Market and sign lighting. At Harry Marketing, we’ve learned that there’s no such thing as a “typical” broadband provider. Some run municipal fiber networks with regional reach. Some are rural ISPs where the customer service rep might also be your neighbor. And some are in the middle of rapid growth, straddling wireless and fiber builds while juggling government aff

As 2025 begins, the broadband industry is navigating a year of change under a new administration, with potential shifts in policy and funding priorities. Advancements like AI-powered network management, cybersecurity, expanded fiber and 5G deployment, and a renewed focus on digital equity are set to redefine connectivity nationwide. Here are insights from industry experts and leaders on how these trends, along with evolving government leadership, could shape the future of bro

Insights from Regional Fiber Connect As BEAD funding gets bogged down and the initial excitement around the historic funding slowly starts to wane, industry stakeholders are grappling with a changing landscape. In the last month, conversations have been centered around delays, a few rounds of layoffs, and a hard look at the viability of some new broadband projects. Fiber Broadband Association’s Regional Fiber Connect in Des Moines, Iowa, provided a critical platform to discus