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Last month, we met with an internet service provider (ISP) to discuss their marketing. They were spending a fortune on digital ads but not seeing the conversions to match.    This week, a hotel in Westchester came to us with the exact same issue: big digital spend with little to show for it. Two different industries, two different geographic locations, vastly different target audiences, and one common problem: conversions.   For the past decade or so, marketing has been livin

In today's visually saturated digital world, standing out isn’t optional—it’s everything.  At Harry, we know that real connection beats picture-perfect every time. That’s why when we build campaigns, we don’t reach for stock photos and videos first. We look for what’s authentic: emotional moments, real faces, and visuals that tell a story and stop people from scrolling.  

Today’s content landscape is fiercely competitive. How do you break through the noise? Two words: short-form video.

It’s the start of a new year, and businesses everywhere are rolling out fresh marketing resolutions. Many businesses default to “We need a new website!” as their #1 resolution. But in 2025, is that really the best move? Maybe. Maybe not. At least, not in the way you’re thinking. The Changing Search Landscape AI is transforming the way people search for information. Traditional SERPs (Search Engine Page Results), with lists of links to online sources, are now topped with box

In today’s fast-paced digital landscape, businesses without a robust marketing team or big budget are often lured by easy fixes—AI tools like ChatGPT, Canva templates, and pre-packaged marketing tactics. While these options may seem appealing, they frequently fall short in delivering the kind of high-quality, authentic content that builds long-term success.   It’s a noisy world. Taylor Swift gets streamed 69,400 times every minute. ChatGPT handles 6,944 prompts. Instagram use

Thinking of bringing your cannabis brand online? Make sure you have a plan. These are the do's and don'ts.

An influencer tries out a new pair of sneakers In recent months, there's been talk in marketing circles on whether the age of the influencer has passed its peak. Open your Instagram or YouTube Apps and chances are, you'll quickly find influencers promoting everything from makeup to power tools in your feed. Using influencers to rep products and services is one of the hottest marketing trends in recent memory, but some think the practice has fallen from grace due to glaring..

These days, we hear so much about #fakenews, but what most businesses are concerned about are #fakereviews! And rightly so: there's a lot on the line when it comes to fake negative online reviews. In a recent Headway Capital article, Barbara Davidson lays out three reasons why fake negative online reviews can be so harmful to business: 85% of consumers trust online reviews as much as a personal recommendation; 79% of consumers read a fake review in the last year, but 84% c