News

In today's visually saturated digital world, standing out isn’t optional—it’s everything.  At Harry, we know that real connection beats picture-perfect every time. That’s why when we build campaigns, we don’t reach for stock photos and videos first. We look for what’s authentic: emotional moments, real faces, and visuals that tell a story and stop people from scrolling.  

Today’s content landscape is fiercely competitive. How do you break through the noise? Two words: short-form video.

It’s the start of a new year, and businesses everywhere are rolling out fresh marketing resolutions. Many businesses default to “We need a new website!” as their #1 resolution. But in 2025, is that really the best move? Maybe. Maybe not. At least, not in the way you’re thinking. The Changing Search Landscape AI is transforming the way people search for information. Traditional SERPs (Search Engine Page Results), with lists of links to online sources, are now topped with box

In today’s fast-paced digital landscape, businesses without a robust marketing team or big budget are often lured by easy fixes—AI tools like ChatGPT, Canva templates, and pre-packaged marketing tactics. While these options may seem appealing, they frequently fall short in delivering the kind of high-quality, authentic content that builds long-term success.   It’s a noisy world. Taylor Swift gets streamed 69,400 times every minute. ChatGPT handles 6,944 prompts. Instagram use

Thinking of bringing your cannabis brand online? Make sure you have a plan. These are the do's and don'ts.

An influencer tries out a new pair of sneakers In recent months, there's been talk in marketing circles on whether the age of the influencer has passed its peak. Open your Instagram or YouTube Apps and chances are, you'll quickly find influencers promoting everything from makeup to power tools in your feed. Using influencers to rep products and services is one of the hottest marketing trends in recent memory, but some think the practice has fallen from grace due to glaring..

These days, we hear so much about #fakenews, but what most businesses are concerned about are #fakereviews! And rightly so: there's a lot on the line when it comes to fake negative online reviews. In a recent Headway Capital article, Barbara Davidson lays out three reasons why fake negative online reviews can be so harmful to business: 85% of consumers trust online reviews as much as a personal recommendation; 79% of consumers read a fake review in the last year, but 84% c

We recently shared news with you that by the end of 2018, more than half of U.S. households would have a smart speaker like an Amazon Echo or Google Home. Smart speaker ownership doubled from 2017-2018 and shows no sign of slowing down. This creates a significant opportunity for brands--small business, nonprofits, and large corporations alike--to code their websites for smart speaker search. A Big Opportunity for Brands At Harrison Edwards, our digital marketing team are e

Harrison Edwards' Jerry McKinstry Talks Shop on National Podcast It’s not necessarily breaking news that the American media are being transformed before our very eyes. There are fewer reporters, shifting priorities, disruption, and more partisan coverage on the cable networks: a combination that is troubling to the public, businesses, and clients ... and one might argue for our mental health. Jerry McKinstry, Director of Strategic Communications at Harrison Edwards, discus

Tech giant Adobe has announced that just about half of U.S. households will have at least one smart speaker by the end of 2018. It's also anticipated that Smart Speakers will be a hot holiday item this winter, too. Any why not? Smart speakers do everything from playing music (its most popular feature) to providing weather and news updates. What does this mean for brands? Quite a bit, actually. Right now, only 30% of Smart Speaker owners use their devices to purchase produc

Reports have leaked out this week that Uber is trialing a new pricing tier in California where the ride-share's customers can opt to wait longer for a less-expensive ride. By waiting a few more minutes, some customers could see a 25% reduction in fare. At first blush, the new pricing tier seems like a good option for budget-conscious passengers or those less in a hurry. And there has been no backlash as of yet. Hmm. Remind you of anything? Last week, Net Neutrality offic

News trickled out this week that New York State would be seeking to reverse the FCC's vote earlier this year– along party lines– to repeal net neutrality rules. The bold move, backed by Governor Andrew Cuomo, and mirroring similar discussions in Congress, would forbid internet service providers from throttling content at a premium. It's highly unusual for a big brand like Burger King to step into the political arena, but Fernando Machado, Burger King's global chief marketi

It's hard to believe that Thursday marks the fourth annual Health Tech conference put on by The Westchester County Association. For the last four years, Team Harrison Edwards has served as the conference's executive producer, pulling together exciting panel discussions, powerful keynote addresses, and content that impacts the New York region's healthcare and biotech sectors. HEALTHTECH'17 will display cutting-edge information for healthcare business leaders throughout Westc