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Part 4: When the “Quiet Path” Backfires I'd like to be clear about something up front, which is that most data center developers don’t set out to mislead communities. Both the ones we’re working with and the ones we’ve met are not trying to hide anything. In fact, in many cases, the intent is the opposite: keep things calm, avoid unnecessary noise, and move a good project forward without creating controversy that doesn’t need to exist. And historically? That approach worked.

What do you think of our AI version of Julia Roberts? Part 3: The Next Great Infrastructure Fight By now, most data center developers have figured out that they are building buildings and also building symbols. Symbols of AI, symbols of growth, symbols of energy consumption, symbols of globalization, and symbols of change. Increasingly, developers are building symbols onto which communities project fear, frustration, distrust, and uncertainty about the future. This week, cons

Part 2: Why Data Centers are Losing the Narrative When a broadband expansion project or data center siting gets announced in a community, the same pattern emerges almost without fail. Facebook groups triple in size within weeks. City council meetings overflow. Residents show up with printouts about electromagnetic fields, environmental damage, and energy costs. They don't want your environmental impact assessment. They want you to hear their concerns. Project leaders label