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Almost every week, I sit down with nonprofit leaders who feel like the rules of digital marketing have changed overnight. They’re struggling to make sense of it all. Their questions vary slightly, but they cluster around a few real anxieties: Is organic reach actually dead? Is AI search going to make our website irrelevant? Can we really afford paid campaigns? These boil down to the same essential question: Where should we actually spend our time and money? Here's what

Part 4: When the “Quiet Path” Backfires I'd like to be clear about something up front, which is that most data center developers don’t set out to mislead communities. Both the ones we’re working with and the ones we’ve met are not trying to hide anything. In fact, in many cases, the intent is the opposite: keep things calm, avoid unnecessary noise, and move a good project forward without creating controversy that doesn’t need to exist. And historically? That approach worked.

What do you think of our AI version of Julia Roberts? Part 3: The Next Great Infrastructure Fight By now, most data center developers have figured out that they are building buildings and also building symbols. Symbols of AI, symbols of growth, symbols of energy consumption, symbols of globalization, and symbols of change. Increasingly, developers are building symbols onto which communities project fear, frustration, distrust, and uncertainty about the future. This week, cons