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The Neuroscience of NIMBY: Why Community Opposition to Data Centers and Broadband Isn't Irrational
Part 2: Why Data Centers are Losing the Narrative When a broadband expansion project or data center siting gets announced in a community, the same pattern emerges almost without fail. Facebook groups triple in size within weeks. City council meetings overflow. Residents show up with printouts about electromagnetic fields, environmental damage, and energy costs. They don't want your environmental impact assessment. They want you to hear their concerns. Project leaders label
Stacie McDonald
3 hours ago10 min read


Why Data Centers Are Losing the Narrative — And What Comes Next
Part 1: Fear vs. Facts There’s a growing disconnect in the data center industry, and it’s starting to have real political consequences. In Wyoming, public backlash is building over reports that elected officials have entered into NDAs with prospective data center developers. Whether justified or not, the perception is simple and powerful: “Deals are being made behind closed doors.” Wyoming is just one example. In communities across Oregon, Texas, and Virginia, voters didn’t j
Bob Knight
7 days ago4 min read


Whoa! ChatGPT Users Just Changed How Your Customers Think, Decide, and Buy
For the past two years, businesses have been asking the wrong question about AI, including, “How do we use it to be more productive?” Turns out, not the real shift. The real shift is this: Your customers are already using AI to make decisions about you, quite rapidly and at scale. More interestingly, the way they’re using it looks nothing like what most companies expected. A recent large-scale analysis of ChatGPT usage, conducted by Open AI and Harvard University, across hund
Bob Knight
Apr 235 min read
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