News

An American Airlines Boeing 737-800 parked at LaGuardia Airport. I was with a client on Long Island Friday when a news alert flashed across my phone from the Wall Street Journal: "BREAKING NEWS: FAA issues ground stop for flights arriving at New York's LaGuardia Airport, citing staffing issues. Flights also delayed at Newark, Philadelphia." "Wow!' exclaimed a man in the room. "The air traffic controllers finally stopped coming to work, I'll bet this ends the [government] s

These days, we hear so much about #fakenews, but what most businesses are concerned about are #fakereviews! And rightly so: there's a lot on the line when it comes to fake negative online reviews. In a recent Headway Capital article, Barbara Davidson lays out three reasons why fake negative online reviews can be so harmful to business: 85% of consumers trust online reviews as much as a personal recommendation; 79% of consumers read a fake review in the last year, but 84% c

We're not exactly used to being in front of the camera, but it's certainly nice to have our work acknowledged in the latest issue of 914inc. Magazine ! Our Founder & CEO Carolyn Mandelker discusses how our practice has evolved to incorporate analytics, digital marketing, and video content. But as she always says, "the tools may change, but having the right message is what's most important." Harrison Edwards is truly at the intersection of PR, digital, and content marketing