News

Insights from Regional Fiber Connect As BEAD funding gets bogged down and the initial excitement around the historic funding slowly starts to wane, industry stakeholders are grappling with a changing landscape. In the last month, conversations have been centered around delays, a few rounds of layoffs, and a hard look at the viability of some new broadband projects. Fiber Broadband Association’s Regional Fiber Connect in Des Moines, Iowa, provided a critical platform to discus

The marketing landscape in Westchester County has undergone a seismic shift. Traditional channels are fading and attention spans are shorter than ever. To cut through the clutter, businesses and nonprofits need a marketing strategy that’s bold, innovative, and influential. To thrive in this new era, organizations need a unified approach . It’s about building a brand that people love. And building a brand is about more than just logos and slogans—it's about creating a last

Among all the discussions on BEAD, maps, planning, and building fiber networks, one topic crucial to success is never mentioned enough—marketing. It's usually viewed as an afterthought or something that we’ll eventually get to, waiting for the stars to align exactly right, to attain a certain number of customers, case studies, or projects first. This approach ignores a couple of fundamental truths: marketing, when done correctly and successfully, takes time and informs the pr