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How to Write Like a Human: A Practical Guide to AEO
AI Overviews now impact 80% of queries in high-value sectors. Your website is no longer the destination—it's a source. To earn citations from answer engines, you need primary content: original insights from real experience. LLMs aggregate facts but can't manufacture expertise. This guide shows how to train AI tools to produce content grounded in authority, ban generic "slop," and build the practitioner credibility that makes your brand a trusted source.

Jonathan Winn
Jan 214 min read


Broadband Approach – Three Paths, One Principle
By Stacie McDonald, VP of Strategic Communications The Bountiful Fiber and Harry teams at the Bountiful Farmers Market and sign...

Stacie McDonald
Sep 30, 20253 min read


AI + Creativity: A New Take on Marketing Innovation
Artificial intelligence isn’t just transforming search—it’s reshaping how stories are told, campaigns are built, and brands connect with...

Lisa Buchman
Aug 27, 20253 min read
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