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AI didn’t knock politely; it kicked down the door. AI rewrote the search playbook and left traditional SEO scrambling in its wake.

In today's visually saturated digital world, standing out isn’t optional—it’s everything. At Harry, we know that real connection beats picture-perfect every time. That’s why when we build campaigns, we don’t reach for stock photos and videos first. We look for what’s authentic: emotional moments, real faces, and visuals that tell a story and stop people from scrolling.

AI is showing up in PR workflows more than ever. But using it well? That takes nuance. In our recent blog, Did a Robot Write This? , we unpacked the growing presence of AI in creative work—and why authenticity still matters. Now we’re digging deeper into the practical side: how communicators can use AI as a tool without losing the human touch. From Harry’s Communications team, here are the do’s, don’ts, and best practices we’ve learned from experience. AI Can’t Replace a Sma