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Heroes, Victims and Villains: 6 Steps to Get Crisis Communications Right
When I tell people I help companies communicate during a crisis, they usually think of national headlines, political scandals, CEOs on apology tours, or viral videos gone wrong. But most workplace crises fall into what we call the “small c” category: localized incidents that may not make national news but can cause serious damage to a company’s reputation if handled poorly. It might be something as manageable as a social media review, tech outage, service disruption, or an em

Stacie McDonald
Aug 27, 20253 min read


AI, Copyright & Content Creation: What a Recent Court Ruling Means for You
Update: June 26, 2025 — Another Win for AI Developers Just days after the Anthropic ruling (see original post below), Meta scored a legal win of its own. A federal judge dismissed most claims brought by 13 authors, including Sarah Silverman, who alleged that Meta's LLaMA models infringed on their copyrights. The court found that the plaintiffs failed to show that Meta’s models produced outputs “substantially similar” to their original works—undermining a key requirement for c

Lisa Kaslyn
Jun 25, 20253 min read


AI Is Changing Search. Will it Choose Your Content as the Answer?
AI didn’t knock politely; it kicked down the door. AI rewrote the search playbook and left traditional SEO scrambling in its wake.

Wendy Schechter
Jun 11, 20254 min read
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