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For the past two years, businesses have been asking the wrong question about AI, including, “How do we use it to be more productive?” Turns out, not the real shift. The real shift is this: Your customers are already using AI to make decisions about you, quite rapidly and at scale. More interestingly, the way they’re using it looks nothing like what most companies expected. A recent large-scale analysis of ChatGPT usage, conducted by Open AI and Harvard University, across hund

Last month, we met with an internet service provider (ISP) to discuss their marketing. They were spending a fortune on digital ads but not seeing the conversions to match. This week, a hotel in Westchester came to us with the exact same issue: big digital spend with little to show for it. Two different industries, two different geographic locations, vastly different target audiences, and one common problem: conversions. For the past decade or so, marketing has been livin

BEAD award agreements are signed. Construction is starting. For ISPs entering new markets, the window to build brand awareness before a competitor does is open right now — and closing fast.