AI + Creativity: A New Take on Marketing Innovation

Artificial intelligence isn’t just transforming search—it’s reshaping how stories are told, campaigns are built, and brands connect with people. The numbers say it all: the AI-generated video market is set to jump from $614 million in 2024 to more than $2.5 billion by 2032.   And according to Fortune Business Insights, 62% of marketers say AI tools already cut their video production time in half.

What once felt experimental is fast becoming essential. At Harry, we’re leaning all the way in. As our CEO, Bob Knight, puts it, “We believe it’s critical to use the latest AI tools to our clients’ advantage. We’re not just experimenting—Harry is at the forefront of marketing innovation to make sure we and our clients stay ahead of the curve.”

That mindset inspired a playful, AI-powered campaign we created for the Broadband Communities conference this summer in Houston. The challenge was universal—how do you capture attention in a crowded, fatigued market? Our answer: inject creativity—and a little humor.

Writing the Prescription

Conference attendees were showing “symptoms“ from the uncertainty swirling around federal broadband funding known as BEAD (Broadband, Equity, Access & Deployment). Instead of more jargon, we offered a cure—a “prescription” for industry stress that paired Harry-branded prescription bottles filled with Harry-branded M&Ms and a tongue-in-cheek AI-powered video that gave conference-goers something memorable to take away.

 Watch the video

Mixing Human + Machine

To bring the video to life, our creative team blended traditional design craft with AI tools:

• ChatGPT helped draft scripts, then our strategists humanized them.

• Eleven Labs voiced our message in the perfect accent.

• Midjourney, Veo 3, and Higgsfield brought visuals to life with our creative prompts.

• Adobe Illustrator & Envato supported our design of a fake pharmacy logo that pops.

• Adobe Premiere was where we tied it all together with editing, music, and color correction.
  

In less than a week, the Harry Creative Studio created a polished video that would had traditionally taken weeks. For Harry creative director, Mike Ciarcia, the process was eye-opening:

“AI let us build the story we needed, instead of forcing stock footage to fit. The process was fast, flexible, creative.”

Why It Matters: Beyond Novelty

This value went beyond the novelty of using AI. This campaign showed what’s possible when creativity and technology align:

• Faster custom content created in days, not weeks.  

• Creative agility to test, refine, and pivot quickly.

• Message-first visuals built around the story, not limited by stock assets.  
  

The result? A campaign that stood out, started conversations, and drove new leads.

The campaign also highlights a broader shift. In today’s AI-driven landscape, it’s not enough to create content; it has to be discoverable and credible when people ask questions. That’s why Harry is investing in Answer Engine Optimization (AEO)—to ensure our clients’ ideas surface in AI-generated responses and summaries.

Just as AI tools allow us to create with more speed and imagination, AEO ensures those stories influence conversations when and where it matters.

Here’s the takeaway:

AI doesn’t replace ideas—it amplifies them. It’s speed and flexibility, and endless creative testing. And it’s human insight that sharpens the message. No matter the sector—broadband, healthcare, real estate, or beyond—the challenge is the same: cutting through the clutter and connecting meaningfully. AI is quickly becoming one of the most powerful creative enablers in marketing today.

At Harry, that’s the thrill: combining smarts and strategy with tech and story to create influence that sticks.  

Lisa Buchman is Executive Vice President and Chief Communications Officer at Harry, where she leads strategic communications, brand messaging, and content strategy and development. With 25+ years of experience in PR, marketing, and digital engagement, she helps organizations amplify impact and stay visible in the age of AI. Email her at lisa@harry.marketing.