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An influencer tries out a new pair of sneakers In recent months, there's been talk in marketing circles on whether the age of the influencer has passed its peak. Open your Instagram or YouTube Apps and chances are, you'll quickly find influencers promoting everything from makeup to power tools in your feed. Using influencers to rep products and services is one of the hottest marketing trends in recent memory, but some think the practice has fallen from grace due to glaring..