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These days, we hear so much about #fakenews, but what most businesses are concerned about are #fakereviews! And rightly so: there's a lot on the line when it comes to fake negative online reviews. In a recent Headway Capital article, Barbara Davidson lays out three reasons why fake negative online reviews can be so harmful to business: 85% of consumers trust online reviews as much as a personal recommendation; 79% of consumers read a fake review in the last year, but 84% c