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Broadband Community Engagement: HEPR's Knight to Share Views at Mountain Connect 2019 Session
Keystone Resort in Dillon, CO will be home to 2019 the Mountain Connect Conference There is a considerable amount of focus on how community networks market themselves to residents and businesses. Only a few years ago, marketing was an afterthought for fiber network builders. Unfortunately, they learned the hard way that to build and operate a successful community network, community engagement and marketing need to be in place before the network is built, and once the network
Bob Knight
May 8, 20191 min read


New Data: Has Influencer Marketing Jumped The Shark?
An influencer tries out a new pair of sneakers In recent months, there's been talk in marketing circles on whether the age of the influencer has passed its peak. Open your Instagram or YouTube Apps and chances are, you'll quickly find influencers promoting everything from makeup to power tools in your feed. Using influencers to rep products and services is one of the hottest marketing trends in recent memory, but some think the practice has fallen from grace due to glaring..
Bob Knight
May 6, 20193 min read


Commercial Property Values Up With Fiber
We were delighted to learn this week of a recent CoStar study pointing to an increase in property value when a commercial building has fiber connectivity. The study, that was mentioned at a recent Building Owners and Managers Association (BOMA) meeting in White Plains, New York, compared data from buildings that had fiber connectivity with those with out. The CoStar team reports a 7% increase in property value among commercial buildings with fiber connectivity. Fiber network
Bob Knight
Mar 17, 20191 min read
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