News

AI Overviews now impact 80% of queries in high-value sectors. Your website is no longer the destination—it's a source. To earn citations from answer engines, you need primary content: original insights from real experience. LLMs aggregate facts but can't manufacture expertise. This guide shows how to train AI tools to produce content grounded in authority, ban generic "slop," and build the practitioner credibility that makes your brand a trusted source.

An American Airlines Boeing 737-800 parked at LaGuardia Airport. I was with a client on Long Island Friday when a news alert flashed...